4 Myths About Small Business and Nonprofit Partnerships 

Tara Garmon
March 2, 2022

Small business owners often feel like working with nonprofits is only for big corporations with huge budgets and huge tax incentives, but more and more of them are realizing there can actually be big benefits for even the smallest company. 

Let’s take a look at some of the most common myths about business and nonprofit partnerships, and how businesses of any size can see big benefits while making a real difference in their communities.

Small Businesses Can’t Make a Difference 

Many small business owners feel their company is too small to make a real difference to a nonprofit organization, because they don’t make that much money, or don’t have a lot of employees they can send out to volunteer. But the fact is, there are many ways small businesses can have a big impact.

In fact, small businesses actually donate 250% more to local nonprofits than bigger companies. 75% of small business owners give approximately 6% of their earnings to charitable organizations yearly. No business is too small to make a difference, just like every individual that donates one toy, puts one can of food into the donation box at the grocery store, or rounds up their purchase at a cash register makes a difference.

It’s Too Complex or Difficult 

In the past, there were basically two ways a company could help a nonprofit–they could either hold a fundraiser, which typically requires a lot of time and money–or they could just write a check. These days, things can be much simpler, and less expensive. For example, giving can be tied directly to purchases when customers make contributions at the register. Services like Aspired can actually make this kind of giving automatic and hands-off, leaving business owners to focus on other things while still making a difference.

The Only Reason to Give is for Tax Incentives

There are actually numerous benefits to charitable giving other than tax deductions. For example, 85% of American consumers say they purchase more often from and are more loyal to businesses that give to charity. Employees also have more loyalty and job satisfaction when they see their employer is giving. 

Plus, partnering with a nonprofit can be mutually beneficial because the nonprofit can actually promote the business they partner with to their supporters through their email list, social media, and other channels, which can drive more customers to that business, and since those customers know the business is supporting a charity they also support, they’ll be more likely to become repeat customers.

Nonprofits Won’t Take Small Businesses Seriously

Some small business owners think that nonprofits won’t take an offer of partnership seriously because they are small or relatively unknown, so they don’t even try to approach the nonprofits they may want to help. But nonprofits are appreciative of any support, no matter how small. While they might not have time to respond to every request on a personal level, they would certainly be appreciative of donations that don’t require a huge investment of time or resources they may not have.

Working with Aspired is one way businesses of any size can partner with nonprofits in an automated way. Both the business and the nonprofit can benefit from the partnership, and neither needs to spend a lot of time or effort on the partnership. To find out more about how your business or nonprofit can benefit, click here to check out Aspired.

Tara Garmon
Social impact writer. Driven to help startups and small businesses succeed while providing value and making a difference in the world.
The easiest way for nonprofits to reach new donors and partner with businesses they love. Get started free: www.aspiredworld.com

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